Jay Baer – Convince and Convert

Jay Baer consults to big companies everywhere, helping them better understand social media and the online space. Jay believes that the human stories about the people you serve make for more compelling content than the standard old messages about you, you, you.

Jay is a public speaker and co-wrote the book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social with Amber Naslund.

In this video, Jay has some helpful advice on how to create content that will help you without wearing you out!